A Vision for 2040
The Great North 2040
The Renewal Games
16 million people. Nine major cities. Three regions. One connected vision for the greatest sporting event on earth.
The North doesn't need another London. It needs to become more connected.
The Olympics is the forcing function that makes connection visible, urgent, and politically unavoidable. Not one city pretending to be big enough — but a connected region of extraordinary scale, character, and capability.
A Region of Scale
Five Principles
Connected in Every Way That Matters
Connected Athletes
A multi-city Games that still feels compact, focused, and world-class for every competitor.
Connected Places
Accelerating transport and connectivity that the North already needs — not speculation, but commitment.
Connected Strengths
Every city-region contributes something distinctive and necessary to the Games.
Connected Energy
Powered by the North's own clean energy transition — offshore wind, hydrogen, and industrial renewal.
Connected Lives
A legacy measured in health, opportunity, and aspiration — closing gaps that have persisted for generations.
Connected Delivery
Built on existing infrastructure, disciplined governance, and no-regrets investment.
This is where it starts. See the case. Join the coalition.
The North has the scale, the assets, and the ambition. What comes next is a choice — to build the evidence, form the partnerships, and make the case.